“For me, “Vorsprung durch Technik” is an attitude. Question everything, improve, always be a step or two ahead.” – Marc Lichte
In celebration of 5 decades of the “Vorsprung durch Technik” claim, we interviewed innovators, thought leaders and record breakers about what progress means to them.
In this exclusive interview, Marc Lichte, Head of Audi Design, reveals insights into how this attitude has shaped his approach to design. He explains that ‘Vorsprung’ (progress) is technology you can see in design, and it’s something you can feel everywhere in the Audi brand.
#Audi #VorsprungdurchTechnik #FutureIsAnAttitude #VDT50 #emobility
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