“For me, “Vorsprung durch Technik” is an attitude. Question everything, improve, always be a step or two ahead.” – Marc Lichte
In celebration of 5 decades of the “Vorsprung durch Technik” claim, we interviewed innovators, thought leaders and record breakers about what progress means to them.
In this exclusive interview, Marc Lichte, Head of Audi Design, reveals insights into how this attitude has shaped his approach to design. He explains that ‘Vorsprung’ (progress) is technology you can see in design, and it’s something you can feel everywhere in the Audi brand.
#Audi #VorsprungdurchTechnik #FutureIsAnAttitude #VDT50 #emobility
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Information on fuel/electricity consumption and CO2 emissions in ranges depending on the equipment and accessories of the car. Electrical consumption and CO₂ emission figures given in ranges depend on the equipment selected for the vehicle. Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the guide “Information on the fuel consumption, CO2 emissions and electricity consumption of new cars”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).
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