June 18, 2024

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50 years of “Vorsprung durch Technik” | Mattias Ekström on quattro

Mattias Ekström was barely born when Audi entered the rally circuit in the early 80s with its quattro technology but has watched it all online and was inspired.

In celebration of 5 decades of the “Vorsprung durch Technik” claim, we interviewed innovators, thought leaders and record breakers about what progress means to them.

In this exclusive interview, Dakar Rally driver, Mattias Ekström, shares how the “Vorsprung durch Technik” attitude has changed motorsports and inspired him through the years. He believes that when the quattro technology arrived on the scene, it created a paradigm shift that would change the world of racing forever.


#Audi #VorsprungdurchTechnik #FutureIsAnAttitude #VDT50 #emobility
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