April 19, 2024

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50 years of “Vorsprung durch Technik” | Oliver Hoffmann on engineering

“For all engineers at Audi, “Vorsprung durch Technik” is more than just a claim. It’s a promise.” – Oliver Hoffmann

In celebration of 5 decades of the “Vorsprung durch Technik” claim, we interviewed innovators, thought leaders and record breakers about what progress means to them.

In this exclusive interview, Oliver Hoffmann, Member of the Board for Technical Development, shares how the “Vorsprung durch Technik” claim has impacted every element of the Audi DNA from innovative engineering to beautifully integrated design. And now, more than ever, this mindset is what drives forward the future of electric mobility.


#Audi #VorsprungdurchTechnik #FutureIsAnAttitude #VDT50 #emobility
Information on fuel/electricity consumption and CO2 emissions in ranges depending on the equipment and accessories of the car. Electrical consumption and CO₂ emission figures given in ranges depend on the equipment selected for the vehicle. Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the guide “Information on the fuel consumption, CO2 emissions and electricity consumption of new cars”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).

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