50 years of “Vorsprung durch Technik” | Oliver Hoffmann on engineering

“For all engineers at Audi, “Vorsprung durch Technik” is more than just a claim. It’s a promise.” – Oliver Hoffmann

In celebration of 5 decades of the “Vorsprung durch Technik” claim, we interviewed innovators, thought leaders and record breakers about what progress means to them.

In this exclusive interview, Oliver Hoffmann, Member of the Board for Technical Development, shares how the “Vorsprung durch Technik” claim has impacted every element of the Audi DNA from innovative engineering to beautifully integrated design. And now, more than ever, this mindset is what drives forward the future of electric mobility.

http://just.audi/VDT-more-than-a-claim

#Audi #VorsprungdurchTechnik #FutureIsAnAttitude #VDT50 #emobility
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