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September 29, 2020

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Audi is preparing its first purely digital worldwide market launch for the new A3 family

Audi is currently preparing the company’s first ever market launch of a new model in purely digital form: the new A3 family will be delivered to customers worldwide during the course of the year. About 15,000 sales and service employees as well as about 20,000 service technicians at retail partners around the globe have to be prepared and trained for this. In view of the coronavirus crisis, Audi is for the first time completely foregoing face-to-face training and instead is using a variety of digital formats ranging from web-based training to augmented reality and virtual reality training.

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