Audi receives anti-stigma prize for “Everyone has a psyche. Why not talk about it?”

Colorful, brash, sometimes polarizing: That’s how the posters for the Audi campaign “Everyone has a psyche. Why not talk about it?” come across. They draw attention – and not just at the Four Rings. The German Society for Psychiatry and Psychotherapy, Psychosomatics and Neurology (DGPPN) today (Friday) awarded AUDI AG the prestigious DGPPN Anti-Stigma Prize in “recognition of the sustained commitment to destigmatizing people with mental illness,” as explained in the award’s rationale statement. The prize is an award of recognition, meaning it is not endowed with prize money.

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