“Design has to stir emotions”

Audi Design is starting with a new pair of leaders for exterior and interior design in the future: Norbert Weber has been the head of Interior Design since October 2020 and Philipp Römers has been leading Exterior Design since March of this year. Together with head of Design Marc Lichte, they want to define the direction of the premium brand. It is a huge challenge, given the technological sea change due to electromobility, digitalization, and automated driving. After their first few months, they are sitting for a joint interview for the first time.

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Did you miss our previous article…
https://audidealersnear.me/burnout-drift-machine-2021-lexus-rc-f-track-edition-review/