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October 22, 2020

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Re-orientation of the brand takes shape – Audi starts a new brand campaign

Audi is redefining “Vorsprung” and putting people with their values and needs at the heart of the refined brand strategy. Sustainability, digitalization and design continue to be the core themes. The transformation towards sustainable and digital premium mobility is emphasized in the new global brand campaign with the slogan “Future is an Attitude”. Furthermore, the re-worked corporate identity will be globally visible for the first time.

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